Curriculum vitae
Ralfas Jegorovas
Profile
Product leader with experience across travel, marketplaces, media, search, acquisition, experimentation, CRM, APIs, and software engineering.
Product Management Responsibilities
- Taking customer problems from interviews all the way to solutions.
- Identifying and quantifying opportunities and aligning them with business strategy.
- Collaborating with software engineers to identify feasible solutions.
- Prioritising discovery and delivery investments for business impact.
- Owning the vision, roadmap, and iteration delivery.
- Leading cross-functional teams to solve valuable customer problems.
- Keeping stakeholders informed of progress and direction.
- Coaching and mentoring junior peers.
Experience
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Rome2Rio, Melbourne, Australia
Rome2Rio is a global travel planner with 30M+ users per month.
Focus areas
- Customer acquisition growth through new market reach and optimisation.
- Revenue growth through ad optimisation from Feb-Apr 2024.
Outcomes
- Defined and began execution on a multi-year roadmap of product localisation to reach new markets via SEO and SEM.
- Grew SEO acquisition by 16% in 12 months.
- Redesigned SEO experimentation to take 2 weeks instead of 8.
- Identified opportunities which lifted ad revenue by 20% in 3 months.
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Full-time Dad
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Luxury Escapes, Melbourne, Australia
Luxury Escapes is an online travel agency focused on luxury travel products for the leisure segment.
Focus areas
- Revenue growth through new search and discovery capabilities and conversion optimisation.
- Customer acquisition growth through organic search.
Outcomes
- Defined and began execution of a multi-year roadmap of search capabilities, including search by hotel name.
- Grew search-based revenue to 10% of business, from 1%.
- Introduced user behaviour-driven feedback loops into the search experience.
- Automated ranking of search suggestions and results.
- Introduced data-driven personalised user experiences for discovery and exploration pathways.
- Developed and executed an SEO strategy for growth through inventory aggregation and content marketing.
- Grew organic search revenue by 65% and indexed pages in Google from 10K to over 1M.
- Drove the migration of a self-hosted CMS to a cloud-based alternative.
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Redbubble, Melbourne, Australia
Redbubble is a global marketplace for artists to turn artworks into print-on-demand products.
Focus areas
Customer-facing inventory search and discovery, organic customer acquisition, and conversion optimisation.
Outcomes
- Customer experience optimization resulting in 10%+ conversion lift and approximately AUD$25M annualised revenue.
- Inventory search algorithm optimization leading to a 15%+ lift in search click-through-rate.
- A quantified roadmap for growing organic search acquisition by 200% incremental.
- On-site navigation and features to support the product range scaling to 10x.
- Introduced a price experimentation methodology.
- Delivered compliance with new US marketplace tax and international e-services tax regulations.
Worked with software engineers, data scientists, product designers, researchers, customer service, finance, and legal.
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Expedia Affiliate Network, London, UK
EAN offers white-label hotel booking systems to travel agent partners.
Focus areas
Partner Customer Relationship Management (CRM) and API Management.
Outcomes
Improved sales pipeline efficiency and relationship management through more accurate reporting of partner API integration and usage.
Worked with affiliate partners, sales, support, finance, compliance, software engineers, and operations.
Worked with 3 Agile delivery teams: 2 local and 1 remote in the USA.
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British Broadcasting Corporation, London, UK
Focus areas
- BBC iPlayer video distribution and quality of service analytics.
- BBC iD customer single sign-on.
- Developer tools for supporting BBC's cloud platform.
Outcomes
- High resolution and low latency monitoring of the BBC's in-house CDN.
- Quality of service analytics platform for audio and video distribution.
- Sign-in and registration with BBC iD in iOS and Android apps.
- Near-real-time developer access to logs of BBC applications deployed on the cloud platform.
Worked with analytics, UX, software engineers, operations, and senior business managers.
Additional activities included cloud technology advocacy and line management of 3 software engineers.
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British Broadcasting Corporation, London, UK
BBC iD is the customer-facing single sign-on service for the BBC.
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Machina Magnifica Ltd, London, UK
Machina Magnifica was a small software consultancy.
Projects delivered included:
- A custom online job board built atop a Google Mini Search Appliance.
- An iOS app displaying sound levels in a room from a set of speakers.
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Luxury Recruit Ltd, London, UK
Developed and maintained several customer-facing websites and provided on-site software and hardware support.
Interests
Education
University College London (UCL), London, UK
Bachelor of Science (Honours), majoring in Computer Science, 2007 - 2010
Stanford via Coursera
Mining Massive Data Sets, 2016